Buscador de viagens aponta crescimento na procura de turistas estrangeiros por João Pessoa em 2024
João Pessoa aparece em 15º no ranking das cidades brasileiras mais procuradas por turistas estrangeiros no Kayak, principal buscador de viagens com 10 anos de atuação no Brasil. A Capital paraibana também apresentou o sexto maior crescimento em termos de buscas na comparação entre 2023 e 2024.
A análise do Kayak mostra que nas tendências de viagens, Estados Unidos, Portugal e França são os três países que mais buscaram o Brasil como destino na plataforma, entre janeiro e novembro de 2023, para viagens que acontecem durante todo o ano de 2024.
De acordo com Daniel Rodrigues, secretário de Turismo de João Pessoa (Setur-JP), o Trade Turístico já tem percebido um maior fluxo de turistas estrangeiros na cidade e que essa tendência de alta justifica as ações do poder público no sentido de buscar voos internacionais, em especial oriundos da Europa. Atualmente, João Pessoa recebe um voo internacional vindo de Buenos Aires (Argentina) aos sábados. “Precisamos trabalhar mais para atrair novos voos e, consequentemente, mais turistas estrangeiros”, pontuou.
Dados do Instituto Brasileiro de Turismo (Embratur) apontam que, de janeiro a agosto de 2023, o Brasil recebeu mais de 4 milhões de turistas estrangeiros. Entre os países com o maior crescimento nas buscas por voos, comparando intenção de viagem para 2024 em relação a 2023, estão Costa Rica (91%), África do Sul (72%), Holanda (69%), Polônia (52%) e Uruguai (46%).
Na opinião de Gustavo Vedovato, country manager do Kayak no Brasil, o turismo internacional no país parece promissor este ano. “Pois temos visto um aumento nas buscas em muitos destinos nacionais. Como principal buscador de viagens do mundo, buscamos divulgar em nossa plataforma ofertas seguras e atrativas por meio de diversas ferramentas gratuitas, para quem também tem interesse em conhecer o Brasil”.
Metodologia – O levantamento foi realizado no dia 31 de outubro de 2023, na base de dados do Kayak, considerando buscas por voos de ida e volta, em classe econômica, de todos os aeroportos do mundo para todos os aeroportos do Brasil. Como datas de buscas foram consideradas de 1º/1/2023 a 8/11/2023 comparado com 1º/1/2022 a 8/11/2022. Para datas de viagem foram considerados os períodos entre 1º/1/2024 e 31/12/2024 comparado com 1º/1/2023 a 31/12/2023.
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